We have reviewed and refreshed our brand to guide how we approach all our communications. This project has been informed by extensive research of our audiences – their interests, needs and habits.
In essence, a brand is an explicit promise. To this end, we have distilled the College’s brand expression: Wisdom shared. While beautifully simple, it speaks volumes. It sets an expectation that everything we do – whether delivering education, researching and writing resources or making videos or podcasts - will impart knowledge or insight. It also speaks to our collegiate foundations, of learning from and with peers, leaders and elders.
These experiences transcend simply transferring information; rather they offer the opportunity for connection, growth and enrichment. It is what brings the College to life – for judicial officers, our audiences and the committed College staff.